SEO Marketing Services | Internet Marketing Specialist

I started this Blog primarily for those SEO professionals who have just joined this increasingly obscure field. This vagueness … does not actually come from SEO techniques or its objectives, because they are quite simple. The haziness actually prevails because majority of SEO veterans (who actually have a clue on how things work) won’t speak up. Of course there are some, who are always trying to put things in their true perspective for the beginners, but such supportive experts are not many and quite understandably they can’t see to the problems of all new comers. This vacuum (created by the lack of reliable information) is then filled by these “over-night experts”. Their advice (guesswork mixed with some insufficient research) mingles with the instructions of real experts and a new rookie finds it extremely hard to differentiate between the right and the wrong.

You must be thinking, how in this world is all this related to on-page optimization, I’ll explain the relation in the end. Let’s get back to our topic that’s on-page search engine optimization. Here’s how to optimize your webpage for maximum results.

SEO Content Creation & Keywords:

“Location, location, location”, a phrase you get to hear quite often in real estate circles, real estate Gurus use it to emphasize on the importance of location in property valuation. In SEO jargon it becomes “content, content, content”. There’s no substitute of good content, and by good content I don’t mean a page chockfull of key phrases and nothing else. It’s about time, we divest ourselves of “keyword obsession” when creating WebPages. Repeating your targeted keywords a hundred times is not going to help anymore. If anything, it will make your page looks like an untidy heap to your visitors, if you are eagerly waiting for me to disclose that magic number of ideal keyword density than sorry, there’s no certain requirement for a specific ratio of keyword before the page can rank well for that particular term. The ideal approach is to keep it natural i.e. include keywords, but Do Not fill your page with senseless repetition of same key phrases again and again.

Title Tag:

A very important component of your on-page optimization, that’s the first thing a SE robot will see to determine what the page is all about. Not only that, but it will also serve as the title for your website at SERP. Coming up with a good optimized title that serves both purposes is a crafty task, you must include your keywords but at the same time you need to make it appealing to your targeted customers. Also, you have to keep it in between 8 – 10 words. Again, repeating keywords even in your title tag is a waste of space. Utilize the title tag by placing 5 – 6 major keywords with some alluring action-words to take care of both, the search engine and the user performing the search.

Other On-Page elements (URL – Heading tags – Alt Attributes):

Google people have made it quite clear that Google crawlers have no difficulty whatsoever while dealing with dynamic URLs, and they have repeatedly reject the notion of rewriting dynamic URLs. That means, even though static URLs look much better (at least to the potential visitors when they look at your links in SE result pages or some other webpage), you shouldn’t waste your time in unproductive practice of rewriting Dynamic URLs.

Heading tags like <h1> or <h2> supposedly carry more weight than normal text (to a very small extent though), but you must use these tags only when appropriate. Similarly, use descriptive and relevant Alt attributes for your images, don’t try to “hide” a cluster of keywords behind them.

Meta Tags:

Noobs love it, don’t they? Just kidding … the thing is that even we were passionate for optimizing the Meta tags just some years ago, but things have changed for the better and we need to move on. This is what I was talking about in the start of this article; we know that these tags (Meta title, Meta description and Meta keywords) are obsolete, but when you tell this to some fresh ones, they will take it as bluff (probably thinking that we are trying to withhold our “key to success”). I know Meta description appears at SERP’s but I also know that a page may appear in search results for several different terms, I am also aware of the inadequacy that we can’t write a description that suits all of those search queries, last but not the least, I know that description hardly plays a role in improving your ClickThrough rate.

Don’t you just make your mind to “click or not” after giving a quick look to the titles and ignoring the descriptions 95 out of 100 times? I hope you’ve got the picture. If you are already using some WCM system that automatically generate these tags for your pages … that’s fine but please don’t spend plentiful hours in searching and mulling over these tags. As far as Meta Robots are concerned, some of them still comes in handy (e.g. nofollow tag).

That’s pretty much all you need to do for on-page optimization (with exception of some additional points like site navigation or W3C validation). But remember, on-page optimization mostly helps in getting your site properly indexed in Search Engines; to rank higher you need to spend more time worrying about off-page elements.